From the agave lands of Mexico, Familigos tequila takes a step above the rest with their unique and decades old tequila recipes that are sure to entice. Every bottle of Familigos tequila is infused with traditions, luxury, sophistication, and a tantalizing taste. The Familigos tequila project comprises of a complete brand identity overhaul. This includes new label designs, logo, and a fresh 30 second 3D animated video ad accompanied with a masterfully written script.
¡Arriba, abajo, al centro, pa' dentro!
CREATING A NEW LOGO
The previous logo was a big issue with redefining Familigos. Creating a new logo which added that Tequila feel came in the form of sunrays, agave, and a new typeface.
NEW BOTTLE LABELS
Updating the label was paramount. Areas for handwriting was necessary for a “handcrafted” appearance.
CREATING A 3D MODEL
Creating the 3D model in Cinema 4D. Here is the render of the family heirloom “La Reliquia.”
creating an ad
With the help of a voice actor, I was able to deliver a script that hit home. Furthermore, my skill in audio engineering allowed me to breathe life into this animation
In the heart of agave country, Familigos Tequila embraces richness of tradition. Crafted from time-honored recipes, every sip carries the legacy of our ancestors. Familigos, for friends and family.
Snapshots of my dual-monitor workflow.
