Brought together by fate, this ragtag team of no-gooders came from the four corners of the earth – almost literally – to create The Collectiv. The Collectiv is a fictitious agency created to address the problems and needs of our client, Spa 35, a local med spa located in the Treasure Valley. Before pitching to our client, we developed several creative concepts, including a 30-second radio ad, social media posts, and even crafted a logo and brand guidelines for our agency. This marketing campaign was received well by the client, earning second place overall.